McLaren Automotive today confirmed that its Asia Pacific network will be managed from a wholly-owned McLaren subsidiary, McLaren Automotive Asia Pte Ltd, based in Singapore. At a press conference today, Ron Dennis, Executive Chairman, McLaren Automotive and McLaren Group, announced plans for the subsidiary.
Ron Dennis said: “2011 is a landmark year for McLaren. This is an exciting new chapter in our history, and success in the Asia Pacific region is vital to our ambitions. Confirming Peter Lim’s involvement with the company and the setting up of McLaren Automotive Asia shows our ambition for the region that is becoming the world’s focus for premium cars.”
McLaren Automotive Asia Pte Ltd will be responsible for all of McLaren Automotive’s regional operations throughout its Asia Pacific network including; importation, distribution, logistics, sales, marketing, technical support and financial services for McLaren’s range of high-performance sports cars.
Five McLaren retailers in the Asia Pacific region are due to open towards the end of 2011 and future expansion into the region is anticipated, with initial plans under consideration for expansion into mainland China. Ron Dennis concluded “We have enjoyed racing success here in the past and I am confident that the region will also prove to be hugely influential in the future for McLaren Automotive.”
http://www.youtube.com/watch?v=EhSv0NZJmr4&feature=related
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