On 21st June 2011 we celebrated the launch of our global retailer network with the opening of the first McLaren showroom - McLaren London, at the exclusive location, One Hyde Park.
The global launch was marked with a star-studded opening event at the London showroom, hosted by McLaren Group Executive Chairman Ron Dennis and Formula 1™ world champions Jenson Button and Lewis Hamilton. It represents the first step in a very exciting year for the McLaren Automotive network. By the end of 2011, McLaren will have 35 bespoke retailers in 19 countries worldwide, selected by McLaren to offer the best in customer sales and service for a range of cars, beginning with the ground breaking new MP4-12C high-performance sports car.
McLaren Automotive Managing Director, Antony Sherriff said “Driving a great sports car is only part of the experience of owning a McLaren. The level of care and support that our customers get after they buy the car is just as important as a fast lap time. We are now confident...we will have the finest group of retail partners in the sports car sector...to ensure that 12C owners get the very best treatment.”
Sales and Marketing Director Greg Levine explained “Our retailers have to deliver on the tangible and intangible qualities that are commonplace at McLaren; great performance, high quality, reliability and passion. ‘Pure McLaren’ is not just about the car itself; it’s about providing a 100 percent McLaren experience.”
Finally, the first McLaren showroom has opened its doors, and you can view all the latest video footage from the launch event below.
http://www.youtube.com/watch?v=Qz-Txradq_k&feature=channel_video_title
To find your nearest retailer location and view more details for all retailers in our network you can visit the McLaren retailer locator at www.retailers.mclaren.com